Plans

Pick a plan. Cancel anytime.

A human nutrition coach runs about €189 a month. Joize gives you the same daily accountability, in iMessage, for roughly a tenth of that. Founding member prices until 31 August — founding members never pay more, for as long as they stay subscribed.

Free

Start texting the coach. No card, no commitment.

€0/month

No card, cancel nothing

Text the coach on iMessage
40 coach replies a month
Meal photos, food logging and the Today dashboard
Your goals, allergies and preferences remembered

Start free

Coach

Performance

For people running protocols, not just habits.

€49/month

Everything in Coach
Two 30-minute sessions a year with our team and dietitians
Extra sessions bookable any time at the member rate
Everything else answered by text, with priority responses
Custom automations from your coach
Deeper biomarker protocol reviews
Early access to new features

Start with Performance

All prices include VAT. Every plan starts with a 7-day free trial: card up front, nothing charged until the trial ends, then it auto-renews each period until you cancel. Cancel anytime from your dashboard.

Included with Coach

One plan, the whole toolkit.

30-Day Healthy Habit Reset

A structured first month: morning and evening check-ins, a weekly review, and quick wins that stick.

Restaurant Survival Guide

Out somewhere? Send the menu (or share your location) and your coach picks the best option on it.

Supplement Optimizer

A morning, evening, and travel stack built for you — and adjusted as your data changes.

Lab Review

Upload blood work and get plain-language explanations plus the nutrition changes that follow from it.

Travel Mode

Airports, hotels, jet lag, client dinners — the coach keeps you on track wherever you are.

Stay-on-track guarantee

Use Joize for 30 days and complete your daily check-ins. If you are not more consistent and more confident about your nutrition, we refund every cent.

Side by side

What is in each plan.

Feature	Free	Coach	Performance
Coaching
Coach replies each month	40	Unlimited (fair use)	Unlimited (fair use)
Coaching in iMessage, with memory of you
Meal photo analysis
Daily proactive check-ins
Reminders
Restaurant Survival Guide
Priority responses
Your data
Food logging and Today dashboard
Apple Health and integrations
Weekly recap
Supplement Optimizer (morning / evening / travel stacks)
Lab Review: blood work explained
Deeper biomarker protocol reviews
Time with our team
30-minute sessions with our team and dietitians			Two a year
Extra sessions at the member rate
Extras
30-Day Healthy Habit Reset
Custom automations from your coach
Early access to new features
Annual billing

None of these fit?

Tell the coach what you actually need and what you can pay. If there is a sensible plan in the middle, you can agree it right there in the thread.

Talk it over

Human experts

On the roadmap

Time with credentialed nutritionists and dietitians, for when you want to go deeper than a text thread. Not built yet, and we would rather say so than sell it early.

Billing

The money
questions.

Everything else

What does "founding member price" actually mean?

Founding members never pay more. Subscribe before the window closes and you keep that price for as long as your subscription stays active — it is not an introductory month that jumps later. If you cancel and come back after the window, you rejoin at the regular price.

Do I have to pay to try it?

No, twice over. Coaching starts free in chat, and every plan then begins with a 7-day free trial: card up front, nothing charged until the trial ends, cancel anytime before then.

How does the stay-on-track guarantee work?

Use Joize for 30 days and complete your daily check-ins. If you are not more consistent and more confident about your nutrition, we refund every cent. The check-in condition is the point: the guarantee is for people who actually use the coach, not for collecting refunds on an unopened app.

What counts as a "coach reply" on the free tier?

Every message the coach sends you counts once, and you get 40 a month. That is roughly a couple of weeks of active back-and-forth. When you run out, the coach tells you rather than going quiet, and Coach removes the ceiling instead of charging overage.

Can I change plan later?

Yes, up or down, from your account or by asking the coach. Changes take effect at the next billing period and nothing is lost in between.

How do I cancel?

From your billing page in two clicks, or just tell the coach to cancel. You keep access until the period you already paid for ends, and you are not billed again.

Which currency and taxes?

Prices are in euro and include VAT, so the number you see is the number you pay. Payments run through Stripe; we never see your card details.

Start free. Decide later.

The free chat is the real coach, not a demo of one. Pick a plan when it has already earned it.

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