Your whole food life.
Snap a photo of any meal. Calories, protein, and the one fix that matters, in seconds.
Joize
Logged. ~280 kcal, 8g protein — solid. Fruit this afternoon covers the fibre gap.
perfect
Now opening to founding members
The nutrition coach that checks in before you fall off track
Joize learns how you eat and what your body needs, then plans your meals, reads your labs and keeps you on track. All by text.
iMessage and SMS · +1 914 291 6044 · free to start
How it works
Three texts. That is the product.
Snap a meal, ask what to order, or get a nudge when you go quiet — all in the same thread you already live in.
Helps when the day goes sideways.
Eating out, travelling, no time to cook. Ask what to order and get a real answer.
Joize
train delayed, starving, nowhere to cook
Station café 2 min left. Chicken bowl + side salad — ~42g protein, still on plan.
ordering now
Checks in without being asked.
A nudge at the hour that actually helps, never a 9am blast sent to everyone.
Joize
Quiet since lunch. 18:40 is usually your dinner window.
Salmon bowl from last week still hits protein. Want that, or something new?
Grounded in your data
Advice you can trace.
Every recommendation points back at something real: your goal, your week, the numbers your phone already collects.
- Apple Health and your wearable, read daily
- Checked against your targets, not an average
- Blood panels read and explained on Coach
Your week from Apple Health
Deep sleep7.4 hrs
Daily movement8.2 k steps
Resting heart rate58 bpm
Protein1.1 g/kg
Protein is the one that moved the wrong way. That is the conversation on Sunday.
+18%
deeper sleep in eight weeks. The average across our first cohort, simply by eating and supplementing to their own numbers.
Daily
plan, by text
Apple Health
+ wearables connected
Members
1:1 expert calls
Members said
What it feels like once it knows you.
Pricing
Simple plans. Cancel anytime.
Founding prices until 31 August, locked in for as long as you stay.
Free
Start texting the coach. No card, no commitment.
€0/month
No card, cancel nothing
- Text the coach on iMessage
- 40 coach replies a month
- Meal photos, food logging and the Today dashboard
- Your goals, allergies and preferences remembered
Coach
Most popularThe nutrition coach that checks in before you fall off track.
Save 25%Founding price, locked in for as long as you stay
- Unlimited iMessage coaching (fair use)
- Daily proactive check-ins & accountability
- Meal photo analysis
- Restaurant Survival Guide: send a menu, get the pick
- Supplement Optimizer: morning / evening / travel stacks
- Lab Review: upload blood work, get it explained
- Apple Health & integrations
- 30-Day Healthy Habit Reset to start
Performance
For people running protocols, not just habits.
€49/month
- Everything in Coach
- Two 30-minute sessions a year with our team and dietitians
- Extra sessions bookable any time at the member rate
- Everything else answered by text, with priority responses
- Custom automations from your coach
- Deeper biomarker protocol reviews
- Early access to new features
All prices include VAT · compare the plans
What is Joize?
A personalised nutrition coach that lives in your messages. Photograph a meal, ask anything, set a goal, and get coached by something that remembers you between conversations.
Do I need to download an app?
No. Coaching happens entirely in iMessage. There is a companion app if you like seeing the day laid out, and it connects Apple Health, but you never have to open it.
Is it a person or AI?
It is AI, and we say so plainly. It has real nutrition and longevity knowledge, it remembers your history so coaching compounds, and it answers the second you text.
What does it cost?
Coaching starts free, with a monthly allowance of coach replies. Coach is €19.99 a month (or €159 a year) and Performance is €49. A human nutrition coach runs about €189 a month; Coach is the same daily accountability for a tenth of that, and every paid plan begins with a 7-day free trial.
What happens to my health data?
It is used to coach you and nothing else. It is never sold and never used to train anyone else’s model. You consent explicitly at signup, and you can export or delete everything by asking.
Will it message me when I have not asked?
Only with your consent, and only at a cadence you control. One message turns check-ins down or off. No streaks, no guilt, no notification spam.
Get started with just a text.
One message is the entire signup.
+1 914 291 6044 · free to start · cancel anytime